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Why Buy a New Home?

Living in Central London

Based on 123 reviews

The heart of the capital is a thrilling place to call home, and we’ve come to know it like the back of our hands. So whether you’re looking to buy or sell in Central London, we’re here to offer in-depth expertise and local knowhow to match you with the perfect property. Join us in meeting local businesses to find out what makes Central London such a vibrant place to live.

Meet local businesses

When you think of living in Central London, much thought may go into your property choice, architectural style and living space, but what about the nearby amenities? At Marsh & Parsons, we understand that it’s the independent businesses that really foster a sense of community. With this in mind, we’ve visited Central London’s small businesses to understand what really matters to them.

What matters in Central London

We stopped by Penny Blooms and Beans Florists to hear more about bringing the beauty of Chelsea’s famous gardens into people’s homes and spoke with the owners of Meson Don Felipe about tapas, creating a little bit of Spain in the UK, and what they love about Central London.

Central London areas

Deciding where to live in Central London could be as simple as proximity to an excellent school or as complex as the right mix of transport links, green spaces and a stellar dining scene. Come explore Central London with our extensive area guides.

Chelsea
Earl's Court
Holland Park
Kensington
Little Venice
Marylebone
Mayfair
North Kensington
Notting Hill
Pimlico
South Kensington
Westminster

Chelsea

House-hunters seeking an effortless balance between historic architecture and modern development needn’t look further than Chelsea.

Here, lifestyle goes beyond excellent transport links and good schooling. An excellent area for networking and socialising, Chelsea is just as popular come the evening. Shopping is certainly upscale, with a nice balance of international designers and bespoke boutiques and independent artisans.

Read our Chelsea area guide

Earl's Court

Earls Court has the beautiful period architecture, stunning garden squares and excellent transport links you’d expect from a central London location, but what sets it apart is its relaxed atmosphere which draws a diverse range of residents.

Locals enjoy a thriving independent scene set across Earls Court Road and the Old Brompton Road, whether that’s a gig at the historic Troubador or an exhibition at the private Gallery 286.

Read our Earl's Court area guide

Holland Park

Plenty of famous faces choose to live in Holland Park, and it’s easy to see why. The area is home to some of London’s most impressive architecture, from grand curved properties on the Grade II-listed Royal Crescent, to striking Victorian villas and gorgeous mews houses on idyllic cobbled streets.

Locals are also lucky enough to enjoy the beautiful Holland Park, with its world-renowned opera season, lively independent businesses and excellent schools on their doorstep.

Read our Holland Park area guide

Kensington

Operating in Kensington since 1856, we’ve seen the area move from strength to strength. The area continues to be popular amongst families with a high number of good local schools. Culturally, there’s a diverse and acclaimed offering, with many of London’s largest museums boasting a Kensington postcode.

Kensington’s historic landmarks and green spaces are peppered with Georgian and Victorian properties served by well-regarded local schools, excellent transport links and cultural offerings.

Read our Kensington area guide

Little Venice

Situated between St John’s Wood and Notting Hill Gate, Little Venice is named after its idyllic canals, complete with colourful boats, and attractive period buildings.

With a gorgeous array of cafes, delis and gastropubs, it’s a perfect area for the discerning foodie- and those who love to get outside are spoilt for choice too, with canal walks, green space such as Paddington Rec or more hidden secret garden squares right on your doorstep.

Read our Little Venice area guide

Marylebone

Standing on Oxford Street, it may be hard to envisage that a residential area with village charm could be so close by. But Marylebone delivers - despite its proximity to one of the world’s busiest retail districts.

Georgian architecture, Victorian terraces and a smattering of mansion blocks make Marylebone very desirable - particularly in the W1 postcode area.

Read our Marylebone area guide

Mayfair

With history and heritage dating back hundreds of years, Mayfair is known as one of London’s most exclusive districts. An affluent, international crowd enjoy fine dining, boutiques and private members’ clubs, all of which are set amongst impressive Georgian townhouses, coveted mews properties and beautiful period conversions.

The district is also the place to go for a unique purchase, whether that’s a suit made on Saville Row or the rarest antique furniture.

Read our Mayfair area guide

North Kensington

North Kensington has a well-deserved bohemian reputation which keeps those in the arts, media and fashion coming. In close proximity to Portobello Road, the area offers excellent shopping in boutiques and vintage stores, glamourous independent eateries and diverse properties, from large Victorian villas to modern-day developments and railway-worker cottages.

The area’s lively social scene, ranging from intimate gigs in independent pubs to the famous Notting Hill Carnival, seal the deal.

Read our North Kensington area guide

Notting Hill

Many of Notting Hill’s attributes have become household names - thanks in part to silver-screen exposure and a steady stream of famous faces boosting the area's popularity. But this fashionable area does have substance to back up the hype.

Excellent schools and transport links make Notting Hill an easy choice for families, while the unique atmosphere sees musicians, writers and artists mingle with young professionals in the district’s buzzing bars.

Read our Notting Hill area guide

Pimlico

Pimlico’s recognisable leafy garden squares and stunning regency style mansion flats make this a firm favourite for homebuyers looking for a central location right by the River Thames.

Welcoming both young professionals working in the city as well as families taking advantage of the impressive choice of schools, Pimlico comes to life with its sense of community and true London spirit.

Read our Pimlico area guide

South Kensington

An exclusive enclave of London offering history, culture and a strong sense of community, South Kensington’s long been a prime location for Londoners to put down roots.

Locals can enjoy a day at the V&A, Natural History Museum or Science Museum, before dining alfresco on Thurloe Street or at one of the Fulham Road’s excellent gastropubs. They’re also lucky enough to have Kensington Gardens close by, as well as brilliant schools and top-class transport links.

Read our South Kensington area guide

Westminster

It would be easy to assume that living amongst historic and genuinely iconic landmarks would come at a price, but savvy buyers are increasingly drawn to Westminster.

The abundance of shops, restaurants and bars - along with a wide choice of property types - only add to Westminster’s appeal.

Read our Westminster area guide

Find your dream home

From the Hollywood-famous streets of Notting Hill, to the beautiful townhouses of Mayfair and the historic landmarks of Kensington, living in Central London is as varied and diverse as its skyline. Whatever your style, there’s a home for you here in Central.

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St Charles Square

North Kensington, W10

£692p/w

Situated on the raised ground-floor, the apartment boasts high ceilings, spacious bedrooms, and an abundance of natural light. The generously proportioned reception room benefits from a charming feature fireplace and original wooden flooring. A spacious master bedroom offers excellent built-in st...

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Uxbridge Road

Brackenbury Village, W12

£392p/w

This two bedroom apartment offers bright double bedrooms, a private balcony and can come either furnished or unfurnished. Hanover Court is located in the Heart of Shepherd's Bush, benefitting from great transport links into Central London, Chiswick and Hammersmith. With Westfield Shopping C...

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Castelnau

Castlenau/Hammersmith Br, SW13

£675,000

This well-presented three-bedroom flat is located close to River and within easy walking distance of the amenities of Hammersmith. Split over two floors, the property comprises a spacious open plan kitchen reception room with dining area, three double bedrooms, a modern family bathroom and addit...

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Railway Side

Barnes, SW13

£800,000

This end-of-terrace cottage has super modern and contemporary feel as soon as you enter from the quiet passageway of Railway Side. On the ground floor you have an open plan double reception with wood oak flooring throughout, stylish feature fireplace and large shaker style kitchen with quartz cou...

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Sloane Avenue Mansions

Chelsea, SW3

£595p/w

Finished to a high standard this modern and bright apartment is situated on the second floor of a popular portered building moments from Sloane Square, Knightsbridge and South Kensington. It comprises of an open plan reception with fully fitted modern kitchen, a good size double bedroom with exce...

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Sinclair Road

Brook Green, W14

£1,195,000

This incredible four bedroom apartment is set over two floors and spans over 1200sqft. It has wonderful high ceilings with lots of natural light, open plan living, two bathrooms and has been furnished to an excellent standard throughout. Sinclair Road is a popular, residential road in the heart ...

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Ladbroke Grove

North Kensington, W10

£508p/w

A beautifuly presented first floor one bedroom apartment moments from Golborne and Portobello markets. The property boasts underfloor heating in the bathroom, a fully fitted open-plan kitchen with a breakfast bar adjacent to the reception room. High ceilings and an abundance of natural light ma...

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York Street

Marylebone, W1U

£1,100p/w

This fantastic refurbished two-bedroom flat on the ground and lower ground floors benefits from plenty of light, space and storage. The entrance is on the ground level and leads into a large reception room boasting high ceilings, period features and an original feature fireplace. The open plan ki...

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Keith Grove

Brackenbury Village, W12

£650,000

A bright and spacious three-bedroom apartment in a sought-after quiet location close to Shepherds Bush. The property is spilt across the top two floors of a newly renovated period property boasting a large open plan kitchen living room, three great sized double bedrooms and two modern bathrooms. ...

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Brewster Gardens

North Kensington, W10

£550p/w

This charming two-bedroom flat occupies the ground floor of a Victorian house in Kensington & Chelsea. The property boasts wooden floors throughout and excellent, flexible entertaining space including an eat-in kitchen. Both bedrooms are doubles and have built-in storage. To the rear of the b...

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Royal Crescent

Holland Park, W11

£895,000

This one-bedroom flat has been finished to the highest possible standard by the owner and it is arranged across the second floor of a beautifully maintained Grade II listed Victorian building. The reception space spans the width of the building, allowing space for a dining area and well-appointed...

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Waterfront Apartments

Maida Vale, W9

£531p/w

This stunning one-bedroom apartment is presented with immaculate modern interiors and overlooks the pleasant waters of Grand Union Canal. The bright and spacious apartment comprises a large open plan reception room with a modern kitchen and patio doors leading onto a private balcony, a generous d...

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Chelsea Cloisters

Chelsea, SW3

£595p/w

Located on the fourth floor (with lift), this spacious and bright apartment briefly comprises a large reception room, a double bedroom with ample storage, a modern kitchen and bathroom. The cost of heating and hot water is included in the rent. The apartment is further benefitted from wooden floo...

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Portnall Road

Maida Vale, W9

£525p/w

This unique self-contained one-bedroom apartment that has undergone extensive refurbishment and is presented in immaculate condition throughout. The property comprises a spacious open-plan kitchen reception room with fully fitted appliances, a double bedroom and a stylish bathroom. The property f...

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Limerick Close

Hydefarm Estate, SW12

£475,000

This lovely home is well laid out, benefiting from a spacious reception room that leads out to a spectacular sunny garden that’s both paved and lawned and contains a shed. The property extends to about 566 sqft. with further accommodation briefly comprising an impressive entrance hall, an op...

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Local offices

Chelsea

Rawlings House, 2a Milner Street, SW3 2PU

020 7591 5570
Holland Park

57 Norland Square, W11 4QJ

020 7605 6890
Kensington

9 Kensington Church Street, W8 4LF

020 7368 4450
Little Venice

35 Maida Vale London, W9 1TP

020 7993 3050
Marylebone

94 Baker Street, W1U 6FZ

020 7935 1775
Notting Hill

2-6 Kensington Park Road, W11 3BU

020 7313 2890

See all of our Central London offices

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Living in Central London

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Meet local businesses

What matters in Central London

Central London areas

Chelsea

Earl's Court

Holland Park

Kensington

Little Venice

Marylebone

Mayfair

North Kensington

Notting Hill

Pimlico

South Kensington

Westminster

Find your dream home

North Kensington, W10

Brackenbury Village, W12

Castlenau/Hammersmith Br, SW13

Barnes, SW13

Chelsea, SW3

Brook Green, W14

North Kensington, W10

Marylebone, W1U

Brackenbury Village, W12

North Kensington, W10

Holland Park, W11

Maida Vale, W9

Chelsea, SW3

Maida Vale, W9

Hydefarm Estate, SW12

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